About the Book
"'S' is for Stock Market is the first ABCs book about the Stock Market. It covers topics from the informational ('H' is for Hedge Fund) to the entertaining ('M' is for to the Moon!)
And who better to lead us through this adventure than a positive Bull and a Bear who’s a bit of a downer?!
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On every page you'll meet fun characters like rare unicorns, fat cats, hedge hog hedge fund managers, and even a wise Warren Buffet owl.




About the author
Entrepreneur, dad, above-average rollerblader, below-average daytrader.
About the illustrator
Yogi, hiker, fashion designer
How the book was born:
The Start
The same year Joe became a market investor was the same year he became a dad.
The Idea
Bored of reading "Goodnight Moon" for the 1,328,992 time, an idea to make the first kid's book about the stock market popped into Joe's head at 3AM one night.
The Funding
To see if people would like the idea (and appease his wife), Joe launched a Kickstarter.
The Art
After the Kickstarter was successfully funded in only 9 days, Joe turned to Maria to create the beautiful illustrations!
Thanks for visiting and we hope you enjoy 'S' is for Stock Market!
